Privacy policy

Cycle Confident Ltd privacy policy indicates what data we collect from individuals who interact with us, what we do with this information and the security measures that are in place to ensure that personal data is safe.

Cycle Confident Ltd is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Cycle Confident Ltd may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 9th May 2021.

What we collect We may collect the following information:

We may collect and retain the following information:

  • Name
  • Contact information including email addresses and phone numbers
  • Address
  • Preferences and interests such as bike ownership or level ofcycling participation
  • Age
  • Gender
  • Employment status
  • Employer details
  • Ethnicity
  • Follow up preferences
  • Driving licence details or other proof of identity
  • Any other information required by funders in order to deliver specific projects

We are often required to collect and retain this information by funding bodies.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping - If for example someone books on a course we use collected contact details to send reminders via email or SMS
  • We may periodically send promotional emails about new services; special offers or other information which we think might be of interest
  • From time to time, we may also use this information to contact people for market research purposes. This could be via email, phone or post
  • We may use the information to customise our website browsing experience according to declared interests or preferences
  • We may pass information on to funding partners. This is for evaluation purposes. Funders may contact you directly to seek feedback from the services we offer.
  • We may pass information on to awarding or qualification bodies


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs.

We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
  • if you have previously agreed to us using your personal information for direct marketing purpose, you may change your mind at any time by deleting your account. First login to your account, then go to 'Edit Profile' and then click on 'Delete my account'

Individuals have the right to have their personal data erased if:

  • the personal data is no longer necessary for the purpose which you originally collected or processed it for;
  • we are relying on consent as your lawful basis for holding the data, and the individual withdraws their consent;
  • we are relying on legitimate interests as our basis for processing, the individual objects to the processing of their data, and there is no overriding legitimate interest to continue this processing;
  • we are processing the personal data for direct marketing purposes and the individual objects to that processing;
  • we have processed the personal data unlawfully (ie in breach of the lawfulness requirement of the 1st principle);
  • we have to do it to comply with a legal obligation; or
  • we have processed the personal data to offer information society services to a child.

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen. You may request details of personal information which we hold about you. If you would like a copy of the information held on you please write to Cycle Confident, Lincoln House, LG.04, 1-3 Brixton Lane, London, SW9 6DE.